Mike McCarthy years 2020 – 2024
Following the end of the 2019 season, in which the Cowboys missed the playoffs for the 7th time in the last 10 seasons, it was announced that the team had parted ways with longtime head coach Jason Garrett. Both Marvin Lewis (former Bengals coach) and Mike McCarthy (former Packers coach who led Green Bay to a Super Bowl win) were interviewed for the head coaching position. (141)
McCarthy and the Cowboys picked up the first win against the Atlanta Falcons in week 2(142). On October 11th, the Cowboys’ 2020 season was lost when quarterback Dak Prescott suffered a grievous ankle injury that ended his season(143). Despite the loss of Prescott, McCarthy’s first-year Cowboys still remained in the running for a playoff appearance throughout most of the regular season. They would go on to finish the season with a 6 – 10 record, which ranked the team third in the NFC East division(144). Throughout the 2020 season, the Cowboys’ defense struggled massively. Defensive coordinator Mike Nolan and defensive line coach Jim Tomsula were dismissed after the season. (145)
The Cowboys’ 2021 season resulted in the first winning season since 2018, and with the San Francisco 49ers’ week 16 loss to the Tennessee Titans, the Cowboys clinched their first playoff berth since 2018. Following a Denver Broncos loss to the Las Vegas Raiders, the Cowboys clinched the NFC East based on strength-of-victory tiebreakers; this was their first division title since 2018(146). They swept the NFC East for the first time since 1988. Rookie Micah Parsons was awarded Defensive Rookie of the Year and contributed to a league-leading defense(147). The Cowboys’ strong offense finished the year with 530 points, the most in the league, and a team record(148). They finished the season with a 12 – 5 record, their best since 2016. But despite high expectations, the Cowboys lost in the wild card round of the playoffs to the San Francisco 49ers 23 – 17 (149)
The 2022 season saw a repeat of the 12 – 5 record. Despite losing to the Jacksonville Jaguars in week 15, the Cowboys clinched a playoff berth after a loss by the Washington Commanders later that day. This marked the first time since 2006 – 2007 the Cowboys qualified for the postseason in consecutive seasons(150). Quarterback Dak Prescott was awarded the Walter Payton NFL Man of the Year for his contributions to the community and charity(151). In the wild card round of the playoffs, the Cowboys defeated the Tampa Bay Buccaneers to win their first playoff game since their Super Bowl–winning 1992 season and ended their winless streak against Tom Brady in what proved to be Brady’s last game in his career(152). However, they were defeated by the San Francisco 49ers for the second consecutive season, this time in the divisional round, their seventh consecutive divisional round defeat. (153)
On February 16th, 2022, a settlement of 2.4 million dollars was paid after four cheerleaders accused Rich Dalrymple, the now–retired senior vice president of public relations and communications, of voyeurism in their locker room as they undressed during a 2015 event at AT&T Stadium (154)(155).
After the NFL allowed teams to seek blockchain sponsorships,(156) the Cowboys became the first team to do so, signing a multi–year contract with the platform Blockchain.com on April 13th, 2022. (157)
In 2023, the Cowboys achieved a 12 – 5 record for the third year in a row(158). The team won the NFC East division for the first time since the 2021 season and the second time in three seasons(159). They ended up in a three–way tie with the San Francisco 49ers and the Detroit Lions for first place in the NFC at 12 – 5. However, they lost the conference tiebreaker to the 49ers but won the head-to-head tiebreaker over the Lions, giving them the second seed in the playoffs(160). Although the Cowboys lost to the Buffalo Bills in week 15, they clinched their third straight playoff berth before taking the field when the Green Bay Packers and Atlanta Falcons lost to the Tampa Bay Buccaneers and Carolina Panthers, respectively(161). This marked the Cowboys’ first run of three consecutive postseason appearances since appearing in six straight from 1991 to 1996. However, the Cowboys collapsed in the playoffs, and, despite having one of the best – ranked offenses and defenses in the league, were crushed by their rival, seventh – seeded Green Bay Packers in the wild card round, at one point trailing 48 – 16 during the fourth quarter(162)(163)(164). With the loss, the Cowboys became the first team to lose to a number 7 seed since the playoff bracket expanded for the 2020 – 2021 NFL playoffs(165)(166)(167). This also marked the first time a team failed to reach a Conference Championship Game despite winning at least 12 games in three consecutive seasons(168). On January 13th, 2025, it was announced that McCarthy would not be returning as head coach of the Dallas Cowboys due to a contract dispute. (169)
Brian Schottenheimer years (2025 – present)
Thanksgiving Day Games
In their seventh season in 1966, the Cowboys agreed to host a second NFL Thanksgiving game; the tradition of a team hosting on Thanksgiving had been popularized by the Detroit Lions (who had hosted a game on the day mostly uninterrupted since moving to Detroit in 1934). General manager Tex Schramm wanted to find a way to boost publicly on a national level for his team, which had struggled for most of the 1960s. In fact, the NFL guaranteed a cut of the gate revenue in the belief that the game would not be a hit because of said struggle. With a kickoff just after 5 p.m. CST,(171) over eighty thousand fans (and millions viewing on CBS) saw the Cowboys defeat the Cleveland Browns 26 – 14 at the Cotton Bowl. (172)(173)(174)
In 1975 and 1977, at the behest of Commissioner Pete Rozelle, the St. Louis Cardinals replaced Dallas as a host team. Dallas then hosted St. Louis in 1976 in an effort by the NFL to give St. Louis national exposure. Although the Cardinals, at the time known as the “Cardiac Cards” due to their propensity for winning very close games, were a modest success at the time, the games did not prove as successful. Factors that ranged from ugly contests to opposition from the Kirkwood – Webster Groves Turkey Day Game (a local high school football contest) led Dallas to resume regular hosting duties in 1978. It was then, after Rozelle asked Dallas to resume hosting Thanksgiving games, that the Cowboys requested (and received) an agreement guaranteeing the Cowboys a spot on Thanksgiving Day for good; as such, the Cowboys play in the late afternoon. (175)
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