Photo Credit:
This article was researched and compiled
by Carrie Birdsong
Based in Milwaukee since: (1970)
Major League Affiliations:
1. National League: (1998 – Present)
2. Central Division: (1998 – Present)
3. American League: (1969 – 1997)
4. Central Division: (1994 – 1997)
5. East Division: (1972 – 1993)
6. West Division: (1969 – 1971)
Retired Numbers:
1. BU Bob Ucker
2. Bud Selig
3. (4) Paul Molitor
4. (19) Robin Yount
5. (34) Rollie Fingers
6. (44) Hank Aaron
7. (42) Jackie Robinson
Team Colors: Navy Blue, Yellow, Royal Blue
Name:
2. Bud Selig
3. (4) Paul Molitor
4. (19) Robin Yount
5. (34) Rollie Fingers
6. (44) Hank Aaron
7. (42) Jackie Robinson
Team Colors: Navy Blue, Yellow, Royal Blue
Name:
1. Milwaukee Brewers (1970 – Present)
2. Seattle Pilots (1969)
Other Nicknames:
2. Seattle Pilots (1969)
Other Nicknames:
1. The Brew Crew
2. The Beermakers
3. Los Creveceros
Ballpark:
2. The Beermakers
3. Los Creveceros
Ballpark:
1. American Family Field (2001 – Present)
2. Milwaukee County Stadium (1970 – 2000)
3. Sick’s Stadium (Seattle) (1969)
Major League Titles:
1. World Series Titles: (0) None
2. NL Pennants: (0) None
3. AL Pennants: (1) 1982
4. NL Central Division Titles:
2. Milwaukee County Stadium (1970 – 2000)
3. Sick’s Stadium (Seattle) (1969)
Major League Titles:
1. World Series Titles: (0) None
2. NL Pennants: (0) None
3. AL Pennants: (1) 1982
4. NL Central Division Titles:
(5) 2011, 2018, 2021, 2023, 2024
5. AL East Division Titles: (1) 1982
6. Wild Card Berths: (3) 2008, 2019, 2020
Front Office:
Principal Owner(s): Mark Attansio
President: Rick Schlesinger
5. AL East Division Titles: (1) 1982
6. Wild Card Berths: (3) 2008, 2019, 2020
Front Office:
Principal Owner(s): Mark Attansio
President: Rick Schlesinger
(President of Business Operations)
President of Baseball Operations: Matt Arnold
General Manager: Matt Arnold
Manager: Pat Murphy
The Milwaukee Brewers are an American professional baseball team based in Milwaukee, Wisconsin. The Brewers compete in Major League Baseball (MLB) as a National League (NL) Central Division member club. The team’s name is derived from the city’s association with the brewing industry and has been used by several other baseball teams that have called Milwaukee home(4). Since 2001, the Brewers have played their home games at American Family Field, which was named Miller Park through the 2020 season and has a seating capacity of 41,900.
The team was founded as the Seattle Pilots, an expansion team that joined the American League (AL) and began play in Seattle, Washington, in 1969. The Pilots played their home games at Sick’s Stadium. After only one season, the team relocated to Milwaukee, becoming known as the Brewers and playing their home games at Milwaukee County Stadium; they played in the American League East Division, starting in 1972. In 1988, the Brewers joined the National League. they are the only franchise to play in four different divisions since the advent of divisional play in Major League Baseball in 1969. They are also one of two current MLB franchises to switch leagues in the modern era (1900 – present); the other franchise being the Houston Astros.
Rollie Fingers achieved the first Cy Young Award and Major League Baseball Most Valuable Player Award for the Brewers in 1981. That year which became a split season caused by the 1981 Major League Baseball strike, saw the team reach the postseason for the first time in team history when they finished first in the second half of games played in the East. The following season, the Brewers won the East, then competed and won the 1982 American League Championship Series (ALCS) against the California Angels. The Brewers faced off against the St. Louis Cardinals in the World Series, losing 4 – 3 in their only appearance in the series. They are one of only five current MLB teams that have never won the World Series. The Brewers are also the oldest MLB team to never win the World Series along with the San Diego Padres and, at 55 seasons, have the second-longest active championship drought in the MLB behind the Cleveland Guardians(5). After 1982, they went 26 straight years without making the playoffs before returning in 2008 and 2011, the latter of which made their first trip to the National League Championship Series (NLCS). Since 2018 they have been a consistent playoff team, but only won one playoff series, a 3 – 0 sweep in the 2018 National League Divisional Series (NLDS) over the Colorado Rockies. In total, the Brewers have won one AL pennant, seven divisional titles, and qualified for the postseason as a wild card three times. From 1969 to 2024, the Brewers’ overall regular-season win-loss record is 4,038 – 4,530 – 4 (.487). Since moving to Milwaukee in 1970, the Brewers have an overall win-loss record is 4,244 – 4,432 – 3 (.489) through the end of 2024. (6)
History
Originating as an expansion team in 1969, in Seattle, Washington, as the Seattle Pilots, the club played for one season in the American League West Division before being acquired in bankruptcy court by Bud Selig, who then moved the team to Milwaukee. They would continue to play in the West Division for two more years. Before the beginning of the 1972 season, the Brewers agreed to switch over to the American League East to make room for the Texas Rangers who, as the Washington Senators, had relocated from Washington, DC. Beginning in 1994, due to divisional realignment, the Brewers moved to the newly created American League Central division. In all, the Brewers were part of the American League from their creation in 1969 through the 1997 season, after which they moved to the National League Central division. Milwaukee had previously been a National League city when its team was the Milwaukee Braves (1953 – 1965). It had also been an American League city, albeit briefly, when the original Milwaukee Brewers became an AL charter team in 1901 before moving to St. Louis to become the Browns the following season. Between 1902 and 1952, Milwaukee was home to the Milwaukee Brewers of the American Association (AA) and the Milwaukee Bears of the Negro National League. both clubs played at Borchert Field.
In 1981, Milwaukee won the American League East Division in the second half of the strike-shortened season. Rollie Fingers became the first Brewer and first relief pitcher in the history of the American League to win the MVP Award(7). In the playoffs, they lost the Division Series to the New York Yankees, three games to two.
In 1982, Milwaukee, led by AL MVP Robin Yount, won the American League East Division and the American League Pennant, earning their first World Series appearance and only American League pennant. In the Series, they lost to the St. Louis Cardinals in seven games. This ended up being the last playoff appearance for the team for over two decades, which saw them win 90 games just twice before their move away from the AL. In 1998, the Brewers relocated to the National League.
The 2007 season saw them miss out on the NL Central title by two games, their closest finish to a division title since 1988 and their first winning season since 1992. In 2008, under interim manager Dale Sveum (who won seven of 12 games), for the first time in the 26 years since their World Series appearance, the Brewers advanced to postseason play by winning the National League wild card. They were eliminated in the National League Division Series by the eventual World Series champion Philadelphia Phillies.
On September 23rd, 2011, the Milwaukee Brewers clinched their first division title in 29 years. They won the National League Division Series in five games over the Arizona Diamondbacks but lost the National League Championship Series(4) to the eventual World Series champion St. Louis Cardinals in six games.
In 2018, the Brewers clinched a spot in the post-season for the first time since 2011 with a 2 – 1 victory over the St. Louis Cardinals on September 26th, 2018.(8)(9)
On September 29th, they tied with the Cubs for first place in the National League Central, with a record of 95 – 67; at the end of the day on September 30th, the Cubs and Brewers were still tied. This tie was broken on October 1st when the Brewers defeated the Cubs 3 – 1 in the NL Central tiebreaker to improve to 96 – 67 and win the division by one game. They went on to defeat the Colorado Rockies to win the NLDS, but in the NLCS, lost out to the Los Angeles Dodgers in seven games.
In 2019, the Brewers returned to the postseason and appeared in the National League Wild Card Game. However, they were defeated by the eventual World Series champion Washington Nationals 4 – 3.
In 2020, the club made the postseason for a third consecutive year, making the expanded playoffs as the 8th seed losing both games to the eventual champion the Dodgers.
In 2021, Giannis Antetokounmpo became a minority owner of the Brewers. (10)
In 2021, the Brewers clinched the NL Central title with a 95 – 67 record. However, they lost to the eventual World Series champion, the Atlanta Braves, in four games in the NLDS.
Uniforms
The first Brewers uniforms were “hand-me-downs” from the Seattle Pilots. Since the move to Milwaukee received final approval less than a week before the start of the season, there was no time to order new uniforms. Selig had originally planned to change the Brewers’ colors to navy blue and red in honor of the American Association’s Milwaukee Brewers (and are the colors of the Braves),(11) but was forced to simply remove the Seattle markings from the Pilots’ blue-and-gold uniforms and sew “BREWERS” on the front. However, the outline of the Pilots’ logo remained visible. The uniforms had unique striping on the sleeves left over from the Pilots' days. The cap was an updated version of the Milwaukee Braves cap: solid blue, with a yellow block “M” on the front. Ultimately, it was decided to keep blue and gold as the team colors, and they remained so ever since (even though the team darkened the shades of both colors in 1994).
The Brewers finally got their own flannel design in 1971, but only for their home jerseys. This design was essentially the same as the one used in 1970 but with blue and yellow piping on the sleeves and collar. Meanwhile, the road jerseys did not add the trim around the collar and kept the wide-banded striping on the sleeves from the Pilots era. Additionally, player numbers were added to the front of both jerseys for 1971.
In 1972, the Brewers entered the double-knit era with uniforms based upon their flannels: all white with “BREWERS” on the front and blue and yellow trim on the sleeves, neck, waistband, and down the sides of the pants; the uniform took on the form of a pullover jersey and an elastic waistband. The road uniforms remained blue, although a darker shade than those of 1970 and 1971. In 1974, a yellow-paneled cap was added to the road uniforms, and the “sanitation sock” on the road uniforms was also changed from white to yellow. This is the uniform that Hank Aaron wore with the club in his final seasons and that Robin Yount wore in his first. During this period, the logo of the club was the Beer Barrel Man, which had been used by the previous minor league Brewers since at least the 1940s. The Brewers mascot, Bernie Brewer (a man with a large yellow mustache wearing a Brewers hat) was introduced in 1973. (12)
1978 – 1993
The Brewers unveiled new uniforms for the 1978 season. The uniforms continued to use the pullover jersey/beltless pants combo and featured pinstriped with a solid-blue collar and waistband. The road uniforms continued to be powder blue, but for the first time the city name “Milwaukee”, graced the chest in an upward slant in script form (it was the first time “Milwaukee” appeared on any MLB jersey; the Braves never displayed the city name on their road jerseys during their 13 seasons in the city).
In addition, the Brewers introduced the ball-in-glove logo that contained an “M” and “B” in the shape of a baseball glove. The logo was designed by Tom Meindel, an art history student at the University of Wisconsin-Eau Claire. The home cap was solid blue, and the road cap was blue with a yellow front panel. Additionally, their batting helmets had a white front panel. The club wore these uniforms in their pennant-winning season of 1982. Only minor changes were made until 1990; the color of the road uniforms changed to gray in 1985 while the blue-yellow-blue road cap and white-paneled batting helmets were abandoned at the same time.
In 1990, the Brewers made significant modifications to their uniforms, switching from pullover to button-down jerseys (the last American League to do so). Their individual uniforms showed other changes as well; at home, the blue piping was removed and the block-lettered “BREWERS” was changed to a script version with a tail similar to the script used on the road uniforms, while those outfits had their piping changed from blue-yellow-blue to blue-yellow. The road jerseys were the first uniforms in franchise history to feature player names on the back, introduced in the first year of this uniform set; names were added to the home jerseys beginning in 1993, the last year of this set.
1994 – 1999
In 1994, to commemorate the Brewers’ 25th year in Milwaukee, the team completely redesigned their uniforms. The ball-in-glove logo was removed and replaced with a stylized interlocking “M” and “B” set on a pair of crossed bats and a diamond background. The royal blue changed to navy blue, while the yellow changed to metallic gold. Forest green was added as a third color. The jerseys swapped pinstripes for retro-themed piping around the collar, buttons, and sleeves, following a trend that was popular in the 1990s. the uniforms’ lettering had the same style of letters as the new cap logo with heavily stylized “BREWERS” lettering on the home jerseys and “MILWAUKEE” on the road grays. For the first time, an alternative jersey was introduced. It was navy blue with the home “BREWERS” lettering on the front and featured the Brewers’ logo on the lower left side. On all three jerseys, the first and last letters were larger than the rest. The caps featured the interlocking “MB” logo (without the bats or diamond) on both the home and away versions. The home cap was completely navy blue, while the away cap featured a navy blue worn crown and a forest green bill.
In 1997, the uniforms were slightly modified, with the main logo being removed from the caps and replaced with an “M”. All navy caps were worn with the home and away uniforms; the home hats featured a white “M” and the road caps had a gold “M”. The green socks that had previously been worn on the road were changed to navy blue. The blue alternate jersey played the player’s number on the lower left side instead of the logo, and the numbers were also added to the lower left side of the white and gray jerseys. Also, all the letters were made the same size.
2000 – 2019
Before the 2000 season, to coincide with the anticipation of Miller Park, the Brewers changed their uniforms again. The block letters on the front were replaced with “Brewers” in a flowing script, and green was removed as the third color. The cap logo was a script “M”, similar in style to the Miller logo, with a head of barley underlining it, symbolizing Milwaukee’s beer-making industry. The home uniforms also featured a patch on the left sleeve consisting of the cap logo with a gold outline of the state of Wisconsin behind it, showing the Brewers' statewide appeal. The road uniforms were grey and featured the same script “Brewers” on the front with a simple patch on the left sleeve bearing the script “Milwaukee”. There was also an alternate navy blue jersey that had the same features as the home jersey.
The debut of the new uniforms was supposed to coincide with the opening of Miller Park, but a crane collapse in July 1999 which killed three workers and damaged the incomplete stadium delayed its opening until 2001.
In 2006, the Brewers introduced Retro Sundays, when the Brewers would wear uniforms featuring the “ball-in-glove” logo. The uniforms are similar to the uniforms worn from 1978 to 1989 but with some modern modifications, such as the uniforms having a button-down front instead of being a pullover jersey, displaying players’ last names on the backs of the jerseys, and a “ball-in-glove” logo patch on the left sleeve. In 2007, Retro Day was changed from Sunday to Friday, though they may also be worn outside of those days if a starting pitcher chooses the retro uniforms to wear during his start. In 2010, the Brewers debuted a new alternate road jersey which like the other alternate jersey, is navy blue, but bears the script “Milwaukee” on the front. In 2013, a gold alternate jersey with ”Brewers” on the front was introduced, as well.
During the off-season before the 2013 season, the Brewers allowed fans to design their own Milwaukee Brewers uniforms. Three finalists were chosen, and fans were allowed to vote for their favorite through the Brewers website. The winning uniform was designed by Ben Peters of Richfield, Minnesota, and was worn by the Brewers for two spring training games. (13)
In 2016, the Brewers replaced their road navy and home gold alternates with a new navy alternate jersey. The uniform is similar to the previous road navy alternate but with yellow replacing the gold as the trim color, and is paired with a navy cap featuring the “ball-in-glove” logo. From 2017 to 2019, both alternate navy uniforms were used for both home and away games, and each was worn more often than the traditional white and gray tops.
2020 – Present
On November 18th, 2019, the Brewers published “Glove Story”(2), a series of videos and written work showcasing the new branding of the team, with a uniform unveiling event at Miller Park occurring the same evening. The look throws back to past iterations of designs used for the team, with a modernized version of the classic “ball-in-glove” logo being the centerpiece of the new identity. The navy blue from the previous logo and uniform set was retained, but the metallic gold was replaced with mustard gold, and royal blue was returned to the team’s color scheme for the first time since 1993.
The set included a cream home uniform with “Brewers” and numbers in stylized block letters (a not to Milwaukee’s “Cream City” nickname), a home alternate pinstriped white uniform that shares the same features as the cream uniforms, a grey road uniform with “Milwaukee” and numbers in stylized block letters, and a road alternate navy road uniform with “Milwaukee” in script letters and numbers in stylized barley seams, while the road sleeve patch feature the gold Wisconsin map with Cream City bricks and a baseball to represent Milwaukee’s location. Initially, the gold-paneled navy cap was only used with the navy alternate uniform whereas the other uniforms were paired with the all-navy cap. However, beginning in 2022, the alternate gold-paneled cap was used exclusively on the road, with the all-navy cap worn only on home games. Both designs have the modernized “ball-in-glove” logo in front.(14)
In 2022, the Brewers added a “City Connect” uniform in conjunction with Nike. The uniform is powder blue with white pants and features the “Brew Crew” nickname in stylized gold letters and navy trim. A stylized baseball shaped like an enclosed grill is emblazoned on the right sleeve. Caps are powder blue with a navy brim and feature both the “MKE” abbreviation in gold and the city’s “414” area code in navy.(15)
In 2023, the Brewers added a uniform sponsor in Northwestern Mutual, with the company’s logo patch recolored to the Brewers’ navy and white. The patch was prominently featured on either sleeve depending on a player’s handedness; the other sleeve accommodated the team’s “baseball and barley” logo on the home uniforms, and the “Wisconsin brick” logo on the road uniform.(16)
References:
1. McCalvy, Adam (November 19, 2020). "Why do
President of Baseball Operations: Matt Arnold
General Manager: Matt Arnold
Manager: Pat Murphy
The Milwaukee Brewers are an American professional baseball team based in Milwaukee, Wisconsin. The Brewers compete in Major League Baseball (MLB) as a National League (NL) Central Division member club. The team’s name is derived from the city’s association with the brewing industry and has been used by several other baseball teams that have called Milwaukee home(4). Since 2001, the Brewers have played their home games at American Family Field, which was named Miller Park through the 2020 season and has a seating capacity of 41,900.
The team was founded as the Seattle Pilots, an expansion team that joined the American League (AL) and began play in Seattle, Washington, in 1969. The Pilots played their home games at Sick’s Stadium. After only one season, the team relocated to Milwaukee, becoming known as the Brewers and playing their home games at Milwaukee County Stadium; they played in the American League East Division, starting in 1972. In 1988, the Brewers joined the National League. they are the only franchise to play in four different divisions since the advent of divisional play in Major League Baseball in 1969. They are also one of two current MLB franchises to switch leagues in the modern era (1900 – present); the other franchise being the Houston Astros.
Rollie Fingers achieved the first Cy Young Award and Major League Baseball Most Valuable Player Award for the Brewers in 1981. That year which became a split season caused by the 1981 Major League Baseball strike, saw the team reach the postseason for the first time in team history when they finished first in the second half of games played in the East. The following season, the Brewers won the East, then competed and won the 1982 American League Championship Series (ALCS) against the California Angels. The Brewers faced off against the St. Louis Cardinals in the World Series, losing 4 – 3 in their only appearance in the series. They are one of only five current MLB teams that have never won the World Series. The Brewers are also the oldest MLB team to never win the World Series along with the San Diego Padres and, at 55 seasons, have the second-longest active championship drought in the MLB behind the Cleveland Guardians(5). After 1982, they went 26 straight years without making the playoffs before returning in 2008 and 2011, the latter of which made their first trip to the National League Championship Series (NLCS). Since 2018 they have been a consistent playoff team, but only won one playoff series, a 3 – 0 sweep in the 2018 National League Divisional Series (NLDS) over the Colorado Rockies. In total, the Brewers have won one AL pennant, seven divisional titles, and qualified for the postseason as a wild card three times. From 1969 to 2024, the Brewers’ overall regular-season win-loss record is 4,038 – 4,530 – 4 (.487). Since moving to Milwaukee in 1970, the Brewers have an overall win-loss record is 4,244 – 4,432 – 3 (.489) through the end of 2024. (6)
History
Originating as an expansion team in 1969, in Seattle, Washington, as the Seattle Pilots, the club played for one season in the American League West Division before being acquired in bankruptcy court by Bud Selig, who then moved the team to Milwaukee. They would continue to play in the West Division for two more years. Before the beginning of the 1972 season, the Brewers agreed to switch over to the American League East to make room for the Texas Rangers who, as the Washington Senators, had relocated from Washington, DC. Beginning in 1994, due to divisional realignment, the Brewers moved to the newly created American League Central division. In all, the Brewers were part of the American League from their creation in 1969 through the 1997 season, after which they moved to the National League Central division. Milwaukee had previously been a National League city when its team was the Milwaukee Braves (1953 – 1965). It had also been an American League city, albeit briefly, when the original Milwaukee Brewers became an AL charter team in 1901 before moving to St. Louis to become the Browns the following season. Between 1902 and 1952, Milwaukee was home to the Milwaukee Brewers of the American Association (AA) and the Milwaukee Bears of the Negro National League. both clubs played at Borchert Field.
In 1981, Milwaukee won the American League East Division in the second half of the strike-shortened season. Rollie Fingers became the first Brewer and first relief pitcher in the history of the American League to win the MVP Award(7). In the playoffs, they lost the Division Series to the New York Yankees, three games to two.
In 1982, Milwaukee, led by AL MVP Robin Yount, won the American League East Division and the American League Pennant, earning their first World Series appearance and only American League pennant. In the Series, they lost to the St. Louis Cardinals in seven games. This ended up being the last playoff appearance for the team for over two decades, which saw them win 90 games just twice before their move away from the AL. In 1998, the Brewers relocated to the National League.
The 2007 season saw them miss out on the NL Central title by two games, their closest finish to a division title since 1988 and their first winning season since 1992. In 2008, under interim manager Dale Sveum (who won seven of 12 games), for the first time in the 26 years since their World Series appearance, the Brewers advanced to postseason play by winning the National League wild card. They were eliminated in the National League Division Series by the eventual World Series champion Philadelphia Phillies.
On September 23rd, 2011, the Milwaukee Brewers clinched their first division title in 29 years. They won the National League Division Series in five games over the Arizona Diamondbacks but lost the National League Championship Series(4) to the eventual World Series champion St. Louis Cardinals in six games.
In 2018, the Brewers clinched a spot in the post-season for the first time since 2011 with a 2 – 1 victory over the St. Louis Cardinals on September 26th, 2018.(8)(9)
On September 29th, they tied with the Cubs for first place in the National League Central, with a record of 95 – 67; at the end of the day on September 30th, the Cubs and Brewers were still tied. This tie was broken on October 1st when the Brewers defeated the Cubs 3 – 1 in the NL Central tiebreaker to improve to 96 – 67 and win the division by one game. They went on to defeat the Colorado Rockies to win the NLDS, but in the NLCS, lost out to the Los Angeles Dodgers in seven games.
In 2019, the Brewers returned to the postseason and appeared in the National League Wild Card Game. However, they were defeated by the eventual World Series champion Washington Nationals 4 – 3.
In 2020, the club made the postseason for a third consecutive year, making the expanded playoffs as the 8th seed losing both games to the eventual champion the Dodgers.
In 2021, Giannis Antetokounmpo became a minority owner of the Brewers. (10)
In 2021, the Brewers clinched the NL Central title with a 95 – 67 record. However, they lost to the eventual World Series champion, the Atlanta Braves, in four games in the NLDS.
Uniforms
The first Brewers uniforms were “hand-me-downs” from the Seattle Pilots. Since the move to Milwaukee received final approval less than a week before the start of the season, there was no time to order new uniforms. Selig had originally planned to change the Brewers’ colors to navy blue and red in honor of the American Association’s Milwaukee Brewers (and are the colors of the Braves),(11) but was forced to simply remove the Seattle markings from the Pilots’ blue-and-gold uniforms and sew “BREWERS” on the front. However, the outline of the Pilots’ logo remained visible. The uniforms had unique striping on the sleeves left over from the Pilots' days. The cap was an updated version of the Milwaukee Braves cap: solid blue, with a yellow block “M” on the front. Ultimately, it was decided to keep blue and gold as the team colors, and they remained so ever since (even though the team darkened the shades of both colors in 1994).
The Brewers finally got their own flannel design in 1971, but only for their home jerseys. This design was essentially the same as the one used in 1970 but with blue and yellow piping on the sleeves and collar. Meanwhile, the road jerseys did not add the trim around the collar and kept the wide-banded striping on the sleeves from the Pilots era. Additionally, player numbers were added to the front of both jerseys for 1971.
In 1972, the Brewers entered the double-knit era with uniforms based upon their flannels: all white with “BREWERS” on the front and blue and yellow trim on the sleeves, neck, waistband, and down the sides of the pants; the uniform took on the form of a pullover jersey and an elastic waistband. The road uniforms remained blue, although a darker shade than those of 1970 and 1971. In 1974, a yellow-paneled cap was added to the road uniforms, and the “sanitation sock” on the road uniforms was also changed from white to yellow. This is the uniform that Hank Aaron wore with the club in his final seasons and that Robin Yount wore in his first. During this period, the logo of the club was the Beer Barrel Man, which had been used by the previous minor league Brewers since at least the 1940s. The Brewers mascot, Bernie Brewer (a man with a large yellow mustache wearing a Brewers hat) was introduced in 1973. (12)
1978 – 1993
The Brewers unveiled new uniforms for the 1978 season. The uniforms continued to use the pullover jersey/beltless pants combo and featured pinstriped with a solid-blue collar and waistband. The road uniforms continued to be powder blue, but for the first time the city name “Milwaukee”, graced the chest in an upward slant in script form (it was the first time “Milwaukee” appeared on any MLB jersey; the Braves never displayed the city name on their road jerseys during their 13 seasons in the city).
In addition, the Brewers introduced the ball-in-glove logo that contained an “M” and “B” in the shape of a baseball glove. The logo was designed by Tom Meindel, an art history student at the University of Wisconsin-Eau Claire. The home cap was solid blue, and the road cap was blue with a yellow front panel. Additionally, their batting helmets had a white front panel. The club wore these uniforms in their pennant-winning season of 1982. Only minor changes were made until 1990; the color of the road uniforms changed to gray in 1985 while the blue-yellow-blue road cap and white-paneled batting helmets were abandoned at the same time.
In 1990, the Brewers made significant modifications to their uniforms, switching from pullover to button-down jerseys (the last American League to do so). Their individual uniforms showed other changes as well; at home, the blue piping was removed and the block-lettered “BREWERS” was changed to a script version with a tail similar to the script used on the road uniforms, while those outfits had their piping changed from blue-yellow-blue to blue-yellow. The road jerseys were the first uniforms in franchise history to feature player names on the back, introduced in the first year of this uniform set; names were added to the home jerseys beginning in 1993, the last year of this set.
1994 – 1999
In 1994, to commemorate the Brewers’ 25th year in Milwaukee, the team completely redesigned their uniforms. The ball-in-glove logo was removed and replaced with a stylized interlocking “M” and “B” set on a pair of crossed bats and a diamond background. The royal blue changed to navy blue, while the yellow changed to metallic gold. Forest green was added as a third color. The jerseys swapped pinstripes for retro-themed piping around the collar, buttons, and sleeves, following a trend that was popular in the 1990s. the uniforms’ lettering had the same style of letters as the new cap logo with heavily stylized “BREWERS” lettering on the home jerseys and “MILWAUKEE” on the road grays. For the first time, an alternative jersey was introduced. It was navy blue with the home “BREWERS” lettering on the front and featured the Brewers’ logo on the lower left side. On all three jerseys, the first and last letters were larger than the rest. The caps featured the interlocking “MB” logo (without the bats or diamond) on both the home and away versions. The home cap was completely navy blue, while the away cap featured a navy blue worn crown and a forest green bill.
In 1997, the uniforms were slightly modified, with the main logo being removed from the caps and replaced with an “M”. All navy caps were worn with the home and away uniforms; the home hats featured a white “M” and the road caps had a gold “M”. The green socks that had previously been worn on the road were changed to navy blue. The blue alternate jersey played the player’s number on the lower left side instead of the logo, and the numbers were also added to the lower left side of the white and gray jerseys. Also, all the letters were made the same size.
2000 – 2019
Before the 2000 season, to coincide with the anticipation of Miller Park, the Brewers changed their uniforms again. The block letters on the front were replaced with “Brewers” in a flowing script, and green was removed as the third color. The cap logo was a script “M”, similar in style to the Miller logo, with a head of barley underlining it, symbolizing Milwaukee’s beer-making industry. The home uniforms also featured a patch on the left sleeve consisting of the cap logo with a gold outline of the state of Wisconsin behind it, showing the Brewers' statewide appeal. The road uniforms were grey and featured the same script “Brewers” on the front with a simple patch on the left sleeve bearing the script “Milwaukee”. There was also an alternate navy blue jersey that had the same features as the home jersey.
The debut of the new uniforms was supposed to coincide with the opening of Miller Park, but a crane collapse in July 1999 which killed three workers and damaged the incomplete stadium delayed its opening until 2001.
In 2006, the Brewers introduced Retro Sundays, when the Brewers would wear uniforms featuring the “ball-in-glove” logo. The uniforms are similar to the uniforms worn from 1978 to 1989 but with some modern modifications, such as the uniforms having a button-down front instead of being a pullover jersey, displaying players’ last names on the backs of the jerseys, and a “ball-in-glove” logo patch on the left sleeve. In 2007, Retro Day was changed from Sunday to Friday, though they may also be worn outside of those days if a starting pitcher chooses the retro uniforms to wear during his start. In 2010, the Brewers debuted a new alternate road jersey which like the other alternate jersey, is navy blue, but bears the script “Milwaukee” on the front. In 2013, a gold alternate jersey with ”Brewers” on the front was introduced, as well.
During the off-season before the 2013 season, the Brewers allowed fans to design their own Milwaukee Brewers uniforms. Three finalists were chosen, and fans were allowed to vote for their favorite through the Brewers website. The winning uniform was designed by Ben Peters of Richfield, Minnesota, and was worn by the Brewers for two spring training games. (13)
In 2016, the Brewers replaced their road navy and home gold alternates with a new navy alternate jersey. The uniform is similar to the previous road navy alternate but with yellow replacing the gold as the trim color, and is paired with a navy cap featuring the “ball-in-glove” logo. From 2017 to 2019, both alternate navy uniforms were used for both home and away games, and each was worn more often than the traditional white and gray tops.
2020 – Present
On November 18th, 2019, the Brewers published “Glove Story”(2), a series of videos and written work showcasing the new branding of the team, with a uniform unveiling event at Miller Park occurring the same evening. The look throws back to past iterations of designs used for the team, with a modernized version of the classic “ball-in-glove” logo being the centerpiece of the new identity. The navy blue from the previous logo and uniform set was retained, but the metallic gold was replaced with mustard gold, and royal blue was returned to the team’s color scheme for the first time since 1993.
The set included a cream home uniform with “Brewers” and numbers in stylized block letters (a not to Milwaukee’s “Cream City” nickname), a home alternate pinstriped white uniform that shares the same features as the cream uniforms, a grey road uniform with “Milwaukee” and numbers in stylized block letters, and a road alternate navy road uniform with “Milwaukee” in script letters and numbers in stylized barley seams, while the road sleeve patch feature the gold Wisconsin map with Cream City bricks and a baseball to represent Milwaukee’s location. Initially, the gold-paneled navy cap was only used with the navy alternate uniform whereas the other uniforms were paired with the all-navy cap. However, beginning in 2022, the alternate gold-paneled cap was used exclusively on the road, with the all-navy cap worn only on home games. Both designs have the modernized “ball-in-glove” logo in front.(14)
In 2022, the Brewers added a “City Connect” uniform in conjunction with Nike. The uniform is powder blue with white pants and features the “Brew Crew” nickname in stylized gold letters and navy trim. A stylized baseball shaped like an enclosed grill is emblazoned on the right sleeve. Caps are powder blue with a navy brim and feature both the “MKE” abbreviation in gold and the city’s “414” area code in navy.(15)
In 2023, the Brewers added a uniform sponsor in Northwestern Mutual, with the company’s logo patch recolored to the Brewers’ navy and white. The patch was prominently featured on either sleeve depending on a player’s handedness; the other sleeve accommodated the team’s “baseball and barley” logo on the home uniforms, and the “Wisconsin brick” logo on the road uniform.(16)
References:
1. McCalvy, Adam (November 19, 2020). "Why do
Brewerswear blue and yellow?". Brewers.com.
MLB Advanced Media. Retrieved February 2,
2021.
Brewers.com. MLB Advanced Media. Retrieved
September 11, 2023.
generation of Brewers baseball". Brewers.com
(Press release). MLB Advanced Media.
November 18, 2019. Retrieved November 19,
2019. The team's new color palette is anchored
by navy, which the Brewers have proudly worn
since 1994. Accompanying navy are the colors
yellow and royal blue. The yellow represents our
city's rich brewing legacy and joyful nature,
while the royal blue represents the era that
produced two post-season berths and a World
Series appearance.
Brewers.com. MLB Advanced Media. Retrieved
February 2, 2021.
dia". Baseball-Reference. Sports Reference.
Retrieved September 30, 2024.
7. Great Baseball Feats, Facts and Figures, 2008
Edition, p. 152, David Nemec and Scott Flatow,
A Signet Book, Penguin Group, New York,
October 19, 2018.
NL". Yahoo Sports. Omnisport. September 27,
2018. Retrieved October 19, 2018.
10. Passan, Jeff (August 20, 2021). "Giannis
com. Associated Press. Retrieved May 16, 2024.
original on April 19, 2007. Retrieved November
23, 2018.
ing Brewers uniform". MLB.com. Archived from
January 15, 2013.
14. McCalvy, Adam (November 18, 2019). "Ball-in-
glove is back: Brewers unveil new unis". Brewers.
com. MLB Advanced Media. Retrieved November
18, 2019.
uniforms". Milwaukee Brewers. MLB. June 17,
sleeves". MLB.com. MLB Advanced Media.
Retrieved November 24, 2024.
